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General news

17 Oct 2015

BUS NEEDS TO BE MORE ATTRACTIVE TO YOUNG PEOPLE

BUS NEEDS TO BE MORE ATTRACTIVE TO YOUNG PEOPLE The problem of buses has to do with their image, but also with an incorrect perception by the general public. Bus and coach companies have conceptually skipped two generations. However, thanks to plenty of new initiatives set up by non-bus companies the young adults, the so-called millennium generation, are now getting interested in buses again. In order to attract youngsters companies should not only focus on travel comfort and Wi-Fi availability, but also create the right ‘atmosphere’ on board and opt for a contemporary colour setting.



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